Now smell this
Sarah Jessica Parker SJP NYC – fragrance review.
SJP NYC is the latest release from Sarah Jessica Parker. It’s a tie-in with her upcoming movie, Sex and the City 2, and is meant to be a reflection on the fictional character Carrie Bradshaw as opposed to a reflection on Sarah Jessica Parker herself. Which works out very well for Coty, apparently, since they’ve found that Sarah Jessica Parker is not always an easy sell:
In the case of actress Sara Jessica Parker, Coty has had varied experiences. Lovely, which was easily relatable to Parker’s television persona, was a success. Covet, meanwhile, which tapped into a different side of the celebrity, proved a bigger challenge. Walsh explained that Coty’s next launch with Parker, SJP NYC, again focuses on the personality that the consumer wants.1
And the personality that the consumer wants, apparently, smells like strawberry. I suppose I should stop here and admit that I was never a fan of Sex and the City, although I did sit through several episodes at the urging of friends who found the show mesmerizing.2 It was not for me. Still, Sarah Jessica Parker has expressed surprise about the strawberry note in SJP NYC,3 and I admit I was surprised too — is the fan base for Sex and the City that young? I wouldn’t have thought so.
So, SJP NYC is a strawberry-based fruity floral. You know the drill: sweetish, red berry top notes with a touch of sharp citrus, a clean and pale musky base, and a bunch of indeterminate, vaguely exotic flowers in between. There’s a peach-apricot jam undertone in the heart, but the whole thing isn’t nearly as sweet as it might have been – and on skin, it isn’t nearly as Jolly Rancher-like as it is in the magazine scent strip I tried. It’s comparable to Ed Hardy Woman or Ralph Lauren Ralph Wild — if you liked either of those, there’s a good chance you’ll like SJP NYC too.
Sarah Jessica Parker SJP NYC perfume packaging. Whatever you might think of the fragrance itself, the packaging is clearly a major step down in terms of what Coty has done with the Sarah Jessica Parker line so far. It’s basically a plain glass bottle inside of a (reusable!) plastic canister lined with a paper label meant to mimic fabric designs. It looks inexpensive, and luckily, it is.