Now smell this
Calvin Klein CK IN2U Her & CK IN2U Him ~ fragrance reviews
CK IN2U is the latest attempt by Calvin Klein to recapture the massive youth market that they so perfectly cornered with 1994′s CK One. Even back in 1994, I was not quite the "disaffected, sexually ambivalent grunge youth of the moment" cited as CK One’s fan base in a recent New York Times article, but I thought CK One was great stuff: the packaging was different, the advertising was different, and it smelled different. Mind you, I was not "into" perfume at the time; if CK One was derivative of other fragrances on the market, I was blissfully unaware of it.
Fast forward to 2007. I am older now, and if you want to know just how old I am, perhaps you’ll find a clue in the fact that my first thoughts on seeing the print ad for CK IN2U were that geez, she really ought to pull her pants up, and has he finished his homework yet? The reaction of the target market itself has been less than cordial, in fact, the backlash against the whole project was vocal even before the scents launched, based largely on the advertising copy ("She likes how he blogs, her texts turn him on. It’s intense. For right now".) Of course, back when CK One launched, there weren’t the same kinds of public forums (blogs, MySpace, what have you) in which to protest being "marketed down to", so it is hard to know if CK IN2U is really getting a worse reception or if there are simply more (and easier) ways to register disgust. Regardless, CK IN2U has succeeded in capturing plenty of attention, and in today’s crowded fragrance market, that would seem to be half the battle.
So, on to the real point: what do they smell like? Well, CK IN2U Him is my favorite of the two, so I’ll start there. It was created by perfumers Bruno Jovanovic & Jean Marc Chaillan and the notes are citron vert “Gin Fizz”, pomelo leaves, frosted tangelo, Cacao bean, Jamaican pepper, shiso leaves, white musk, white cedar and "ultra-vetiver". As advertised, it has a nice spicy-fizzy opening with lots of citrus and pepper; the foody notes in the heart are rather subdued (the chocolate is noticeable without being overdone) but add some interest to the proceedings. I was expecting something ultra-earthy from the ultra-vetiver, but it is more watery-fresh than earthy. The dry down is the largely the same clean musk you find in CK One, rendered cleaner, soapier and warmer in the CK IN2U, and accented with a touch of vetiver and some pale woods.